Hotmart FIRE

WhatUx + ui + development
When2025
WhereBelo Horizonte, Brazil

Feels Like Magic.

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The challenge

Hotmart FIRE is the biggest digital marketing, innovation, entrepreneurship and Creator Economy festival in Latin America, produced by Hotmart. The 2025 edition celebrated the event's 10th anniversary bringing together 10,000 participants from 35 countries at Expominas, in Belo Horizonte, with 5 simultaneous stages, 140 speakers and over 100 hours of content.

The challenge was to create a digital platform worthy of a historic event — communicating with energy and impact the magnitude of FIRE 2025, presenting speakers such as Scott Galloway, managing three ticket categories (VIP, BIZ and BIZ Day) and conveying the essence of a festival that transforms technology into opportunity, creativity into business and trends into reality.

We incorporated high-energy visual elements that capture the magic and impact of Hotmart FIRE, with immersive interfaces and animations that communicate the grandeur of a festival that, for 10 years, has gathered the biggest names in the digital market in a truly transformative experience.

The festival that
transforms digital

From the first edition with a thousand people to the 10,000 participants in 2025, Hotmart FIRE grew 10 times and consolidated itself as the main meeting point for digital entrepreneurship in Latin America. With 5 thematic stages — including the VIP Stage with exclusive content, the F Space for entertainment and the Fun Zone — and more than 60 exhibiting brands, the event expanded its area by more than 6,000 m² to welcome the public with even more comfort and unique experiences.

Innovation, networking
and epic experiences

Hotmart FIRE 2025 brought together info-product creators, content creators, influencers, entrepreneurs, marketing professionals, traffic managers and specialists from across the digital ecosystem. With sold-out tickets, lectures by Scott Galloway and the biggest players in the market, access to recordings for up to 90 days and the promise of generating over R$ 70 million in the BH economy, the event reinforced its role as the most transformative experience in the digital market.

The biggest digital festival
in the palm of your hand

A mobile experience developed for an event of epic scale. With smooth navigation and high-impact design, the user explores the program of the 5 stages, meets the 140 speakers, chooses between VIP, BIZ and BIZ Day tickets and secures their spot at the biggest digital entrepreneurship festival in Latin America with just a few taps. Responsive design that conveys all the energy and magic of Hotmart FIRE.

Discover Hotmart FIRE — the festival that for 10 years has transformed technology into opportunity, creativity into business and trends into reality.

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