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Hotmart Spark

  • WhatUx + ui + development
  • When2026
  • WhereSão Paulo, Brazil

Everything built. Already applied. With real results.

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The challenge

Hotmart Spark is Hotmart's annual event for creators and digital producers, held in March 2026 in São Paulo. Unlike FIRE — a mass festival —, Spark presents in an applied way everything that Hotmart developed between one event and the next: new features, AI solutions like avatars and sales agents, expansion of physical products and monetization tools.

The challenge was to create a digital platform that communicated this proposition with clarity and sophistication — conveying Hotmart Labs' real innovation, with concrete cases from creators who already apply the new technologies, and positioning Spark as the event where the future of the digital market becomes present.

Applied AI,
real results

At Hotmart Spark 2026, artificial intelligence stopped being a promise and became applied reality. With digital avatars that summarize lessons and reinforce content, sales agents that interact with clients 24 hours a day and intelligent tutors that accompany students throughout their journey, the platform was designed to communicate with impact how these solutions already transform real creators and their digital businesses.

Community, Labs
and the future of digital

Spark reinforced community as a central pillar of Hotmart's strategy — with Labs functioning as a bridge between development and real use, and the creators themselves actively participating in the evolution of features. With insights from CEO João Pedro Resende on personalization and different consumption profiles, the event marked a turning point in how Hotmart structures the future of digital products: more agnostic, more intelligent and more connected to the reality of those who create.

The future of digital
in the palm of your hand

A mobile experience that brings the Hotmart Spark universe to any device. With smooth navigation and high-impact design, the user discovers Hotmart Labs AI solutions — avatars, sales agents and intelligent tutors —, follows the cases of real creators and accesses event content with just a few taps. Responsive design that conveys the innovation and energy of those who are building the future of the digital market.

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André Veículos
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