and the future of digital
Spark reinforced community as a central pillar of Hotmart's strategy — with Labs functioning as a bridge between development and real use, and the creators themselves actively participating in the evolution of features. With insights from CEO João Pedro Resende on personalization and different consumption profiles, the event marked a turning point in how Hotmart structures the future of digital products: more agnostic, more intelligent and more connected to the reality of those who create.









