The new website
More qualified leads, excellent loading performance, Instagram and WhatsApp integration, international recognition from Awwwards and a timeless, striking design: there are plenty of reasons the website became a phenomenon.
Avantgarde
- WhatWeb design + interaction
- When2022
- WhereBrazil
The definitive reference in the premium multi-brand car market.
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The challenge
Avantgarde's new website called for a delicate balance between tradition and innovation: the brand had to protect its reputation for excellence and exclusivity while leading the market forward.
That meant pairing high-end aesthetics with cutting-edge usability, giving customers an online experience as rich and engaging as a visit to the brand's stunning new showroom.
Innovation also had to reach the site's features — such as the immersive “digital in-store” experience we conceived and designed — and its performance, optimized for loading speeds unmatched in the segment.
AG experience
We created Avantgarde Experience, a personalized service that goes beyond the usual online experience: a guided digital tour that lets every visitor explore the store's luxurious spaces virtually. It reflects the luxury and exclusivity of the physical showroom and gives customers an unprecedented way to connect with the brand, even from miles away.
The result
Awwwards · Honorable Mention CSSDA · Site of the DayMobile version
We designed the mobile version to feel just as good on a smaller screen: fluid, with clear, to-the-point information. Responsive and intuitive, it keeps the look and functionality of the desktop site.
Rather than just shrinking the desktop site, we rethought the experience around what mobile users need, making it faster to find information or get in touch from a phone.