Work
Hotmart FIRE — website

Hotmart FIRE

  • WhatUX/UI design + development
  • When2025
  • WhereBelo Horizonte, Brazil

Feels Like Magic.

Visit website
Scroll

The challenge

Hotmart FIRE, produced by Hotmart, is Latin America's largest festival of digital marketing, innovation, entrepreneurship and the creator economy. The 2025 edition marked its 10th anniversary, bringing together 10,000 attendees from 35 countries at Expominas, in Belo Horizonte, with 5 simultaneous stages, 140 speakers and more than 100 hours of content.

The challenge was to build a website worthy of a milestone edition — conveying the scale of FIRE 2025 with energy and impact, featuring speakers such as Scott Galloway, handling three ticket tiers (VIP, BIZ and BIZ Day) and capturing the spirit of a festival that turns technology into opportunity, creativity into business and trends into reality.

Hotmart FIRE — website screen 2
Hotmart FIRE — website screen 3
Hotmart FIRE — website screen 1
Hotmart FIRE — website screen 4
Hotmart FIRE — website screen 5

High-energy visuals and motion that capture the magic of Hotmart FIRE, a festival that has brought together the biggest names in the digital market for 10 years.

The festival shaping
the digital market

From a first edition of about a thousand people to 10,000 attendees in 2025, Hotmart FIRE has grown tenfold and become Latin America's main gathering for digital entrepreneurship. With 5 themed stages — including the VIP Stage with exclusive content, the F Space for entertainment and the Fun Zone — and more than 60 exhibiting brands, the event added more than 6,000 m² to welcome attendees in even more comfort.

Innovation, networking
and epic experiences

Hotmart FIRE 2025 brought together digital product creators, content creators, influencers, entrepreneurs, marketers, paid media specialists and professionals from across the digital ecosystem. With sold-out tickets, talks by Scott Galloway and other leading names, access to recordings for up to 90 days and an expected boost of more than R$ 70 million to the Belo Horizonte economy, the event confirmed its place as the defining experience of the digital market.

The biggest digital festival,
on your phone

A mobile experience built for an event of epic scale. With smooth navigation and high-impact design, visitors explore the schedule for all 5 stages, meet the 140 speakers, choose between VIP, BIZ and BIZ Day tickets and secure their spot at Latin America's largest digital entrepreneurship festival in a few taps.

Hotmart FIRE: for 10 years, turning technology into opportunity, creativity into business and trends into reality.

Have a big idea?

Next project
JBS Motors
See project