Everything built. Already applied. With real results.
Hotmart Spark is Hotmart's annual event for creators and digital producers, held in São Paulo in March 2026. Unlike FIRE, a large-scale festival, Spark shows in practice everything Hotmart has built since the last edition: new features, AI solutions like avatars and sales agents, its expansion into physical products and monetization tools.
The challenge was to build a website that communicated this idea with clarity and sophistication — showing the real innovation coming out of Hotmart Labs through concrete cases from creators already using the new technologies, and positioning Spark as the event where the future of the digital market becomes the present.
Visuals and motion that capture the innovative energy of Hotmart Spark and the meeting of AI, community and tools that are reshaping the digital product market in Brazil and Latin America.
At Hotmart Spark 2026, AI stopped being a promise and became everyday reality. With digital avatars that summarize lessons and reinforce content, sales agents that talk to customers 24/7 and intelligent tutors that guide students throughout their journey, the website shows how these solutions are already transforming real creators and their businesses.
Spark reinforced community as a central pillar of Hotmart's strategy, with Labs acting as a bridge between development and real-world use and creators helping shape new features. With insights from CEO João Pedro Resende on personalization and different consumer profiles, the event marked a turning point in how Hotmart approaches the future of digital products: more agnostic, smarter and closer to the reality of creators.
On mobile, visitors discover Hotmart Labs' AI solutions — avatars, sales agents and intelligent tutors — follow real creators' cases and access event content in a few taps, in a responsive, high-impact design.
Hotmart Spark: everything Hotmart has built, already in use, with real customers and results that inspire every creator's next step.
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