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Iguatemi S.A. is one of the largest full-service companies in the Brazilian shopping center sector, with participation in 14 malls, 2 Premium Outlets and 3 commercial towers, totaling 707 thousand m² of GLA. Pioneer in launching the country's first shopping center in 1966,
the challenge was to translate this heritage of over 50 years into a digital platform worthy of the brand — a national symbol of sophistication, innovation and excellence. It was necessary to create an experience that united the physical universe of the malls with the digital ecosystem, integrating the Iguatemi ONE loyalty program and the Iguatemi 365 marketplace into a fluid and enchanting phygital journey.
We incorporated visual elements that translate the sophistication and pioneering spirit of the Iguatemi brand, with high-quality interfaces and animations that reflect the excellence of a company listed on B3's Novo Mercado and recognized throughout Brazil.
Iguatemi is an indigenous name meaning "river of dense forest or dark green river" — which became synonymous with innovation and modernity in Brazil. The company launched the concept of food courts, was a pioneer in rational energy consumption practices, the first in the sector listed on the Stock Exchange Novo Mercado and a partner of São Paulo Fashion Week. The website needed to carry all this vanguard essence in every element of the interface.
With Iguatemi ONE, a loyalty program with Silver, Gold, Black and Diamond categories, and the Iguatemi 365 marketplace bringing together the best brands in the country, the digital platform was designed to be the natural extension of the malls — present 24 hours a day, 365 days a year. To surprise and enchant people, providing unique and memorable experiences: this is the mission that guides every design and development decision.
A mobile experience that brings the sophistication of Iguatemi malls to any device. With smooth navigation and elegant design, the user accesses the Iguatemi ONE program, earns points, activates exclusive benefits and discovers the latest trends in fashion and gastronomy with just a few taps. Fast loading, immersive visual and full integration between the physical and digital.
Discover Iguatemi — where pioneering spirit, sophistication and the best shopping experience converge.