Desirable and hyper-connected brands bringing comfort and style to the world.
Founded in Brazil more than 115 years ago and still headquartered there, Alpargatas is a global leader in open footwear and the owner of iconic brands such as Havaianas and Rothy's. The challenge was to carry this century-old identity into a modern digital presence
that expressed its ambition to become a global, digital, innovative and sustainable powerhouse. The site had to connect the brand's heritage with its expansion across more than 130 countries, balancing tradition and innovation in every detail of the interface.
Light, colorful visuals and refined motion capture the Brazilian spirit behind Alpargatas' portfolio of desirable, hyper-connected brands.
With a presence in more than 130 countries and 12 offices worldwide, Alpargatas needed a website that matched its global reach. We built an experience that expresses the company's values — comfort, style and innovation — with smooth navigation and fast loading on every device.
Alpargatas' strategy is to build a global powerhouse of desirable, hyper-connected brands. The website follows that vision: modern, scalable and ready to keep pace with the company as it evolves. From its factories in Brazil to ioasys, its digital transformation arm, and the worldwide success of Havaianas, every detail was designed to convey that scale with simplicity and elegance.
A mobile experience built around the lightness and Brazilian spirit that define Alpargatas. Responsive and intuitive, it takes visitors to brands, stories and products in a few taps, with fast loading and room for continuous updates — a digital presence that keeps pace with a brand sold in more than 130 countries.
Explore the new Alpargatas website — where a century of tradition meets global innovation.
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